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Channel: Comments on: Reporting Content Marketing ROI to the C-Level
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By: Joseph Doughty

With such broad measurement criteria such as “sales”, “cost savings” and “customer retention” do you have any suggestions in the way of tools to measure these criteria from the content producers...

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By: Joe Pulizzi

Hi Joseph…CMI Contributor Heidi Cohen has a great post that I believe might answer your question. http://heidicohen.com/content-marketing-metrics/

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By: Reinier Willems

Hi Joe, Thanks for the post. I much agree with your approach of using primary (business) and secondary (process) oriented performance indicators. You might be interested in a -more generic- article I...

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