By: Joseph Doughty
With such broad measurement criteria such as “sales”, “cost savings” and “customer retention” do you have any suggestions in the way of tools to measure these criteria from the content producers...
View ArticleBy: Joe Pulizzi
Hi Joseph…CMI Contributor Heidi Cohen has a great post that I believe might answer your question. http://heidicohen.com/content-marketing-metrics/
View ArticleBy: Reinier Willems
Hi Joe, Thanks for the post. I much agree with your approach of using primary (business) and secondary (process) oriented performance indicators. You might be interested in a -more generic- article I...
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